Look out Dollywood, there’s a new game in East Tennessee and the competition is quickly heating up. For years East Tennessee has been known as a vacation destination for families looking to enjoy the great outdoors in the Great Smoky Mountains, relax in a cabin, enjoy a show at a local theater or visit an amusement park, but in recent years Sevier County has been working hard to attract a different demographic: athletes and sports fans.
Sports tourism has become one of the fastest growing hospitality sectors. According to the National Association of Sports Commissions, sports tourism travel is a …