5 Tips for Managing Your Hotel’s Online Reputation

5 Tips for Managing Your Hotel’s Online ReputationIn a highly digital age, your online reputation can make or break you. Your customers have the ability to write uncensored reviews about their stay at your hotel for all the world to see. If you’re not managing your online reputation, your business and income potential can suffer. In this article, we’re going to explain how you can keep your online reputation a polished one so that potential customers choose your hotel over all the competition. Most importantly, protect your business with a Knoxville Hotel Insurance program.

Do your research.

The first step is to Google your hotel and see what comes up. Major travel sites such as TripAdvisor will likely have the most reviews about your business. Read up on everything: the good, the bad and the ugly. No one is perfect and it’s impossible to please everyone. However, taking the time to see where you stand can give you a good idea of how your hotel fares against the competition.

Respond to reviews.

This will take some time, but showing you care about your customers’ stays will only work in your favor. Thank customers to taking the time to write positive reviews, and dedicate yourself to responding to negative feedback. Don’t make excuses or point fingers. Instead, address the issue head on, be receptive, apologize, and work to remedy the issue directly.

Engage on social media.

Social media has become a core marketing strategy for hoteliers and is an effective way to build engagement, staying in the minds of potential guests. While you can have a friendly persona on social media platforms it’s typically best to keep it professional, viewing it as an extension of your other customer service aspects, says Hotel Online.

Ask for reviews.

Asking for reviews will keep your hotel relevant and ranking well on search engines. Remind your satisfied guests to leave a short review upon their departure. You can even take it a step further and incentivize them to do so with a discounted rate on their next stay, a free meal, or another promotion. Don’t forget to provide links to your social media accounts and your website in confirmation emails and marketing materials.

Keep it fresh.

When you come across a listing for any business that’s outdated it can be frustrating and off-putting. Regularly go through the online listings for your hotels to ensure it has fresh pictures, data, and more. It’ll show that you’re a business that takes a proactive approach.

About Barnes Insurance Agency

At Barnes Insurance Agency, we specialize in vacation home rental insurance to ensure the protection of your property and assets. We strive to offer customizable solutions to meet your specific needs. For more information, contact us today at (877) 279-2500.



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